Revitalized core product line.
Responsibility : Turnover € 135 million
Staff : 10 marketeers
Realization descending core product line Noryl by product development based on new marketing programs. Noryl was a high visibility product since it was introduced by J. Welch (President GE) and G. Hiner (President GE Plastics)
Successful introduction of Low-Smoke Noryl as a PVC-offset at an 8x higher price
Strong margin growth due to an intensive cooperation with top management in the European Industry.